The Story Behind AMARA

AMARA Founder

A Journey of Purpose: The Story Behind AMARA

By Isha Qureshi, Founder, AMARA

As I sit down to reflect on the journey of building AMARA, I find myself deeply moved by the stories, strength, and resilience of countless women who have shaped not just this brand, but my very purpose behind creating it.

Growing up in India, I was no stranger to the silence and stigma that often surrounds menstruation. It was something we whispered about, something that came with shame, discomfort, and a sense of inconvenience. I saw how young girls were often unprepared, misinformed, or even excluded from daily life during their periods — not because they were unwell, but simply because society conditioned them to feel that way.

That reality never sat right with me. Over time, this discomfort evolved into a quiet but powerful determination to be part of the change. I knew that menstruation, a natural biological process, deserved to be treated with dignity, care, and above all — respect.

The Birth of AMARA

AMARA was born from that passion — a desire to empower women with period care that truly prioritizes their health, comfort, and confidence. But beyond just a product, AMARA represents a deeper commitment: to challenge the outdated narratives around menstruation and replace them with education, empathy, and empowerment.

Our sanitary napkins are made with certified organic materials, free from harmful chemicals, and designed to be gentle on the skin while being kind to the environment. We have worked tirelessly to ensure that every product we create meets the highest standards of quality, hygiene, and sustainability — because we believe that what we use on our bodies matters.